Diversity In Travel RSS
The multicultural representation of management staff and tour guides can lead to impactful growth opportunities in three ways. As a tour operator, your company has the ability to provide jobs to local populations, share untold stories about local cultures, and educate visitors in a responsible and respectful manner.
Diversifying outreach to include local entrepreneurs and varied identities within a destination has immense potential to create positive economic growth. Tourism boards have traditionally focused their marketing efforts to attract White travelers.